The Culture Shock Concert Series is a monthly live music experience designed to bring energy, culture, and community to the heart of Richmond’s historic Shockoe Bottom district. Held once a month at the iconic 17th Street Market, the series will feature a diverse lineup of local and regional artists spanning genres including jazz, funk, soul, indie, hip-hop, bluegrass, Latin, and more.

Created as a free and inclusive public gathering, the concert series is intended to make live music accessible to everyone while creating a welcoming space where residents, families, students, visitors, and neighbors can come together. By removing financial barriers and programming a broad range of musical styles and performers, the series aims to reflect the diversity and creativity of Richmond itself.

Beyond entertainment, the concert series serves as an activation initiative for 17th Street Market—bringing consistent foot traffic, supporting nearby businesses and encouraging people to experience the market as an active civic and cultural destination. Each event will transform the market into a vibrant public commons where music, food, art, and community intersect.

The series also provides meaningful opportunities for local musicians, artists, food vendors, and community organizations to showcase their work and connect with new audiences. Through intentional programming and community partnerships, the goal is to create an atmosphere that feels welcoming, safe, energetic, and distinctly Richmond.

By establishing a recurring monthly event, the 17th Street Market Concert Series seeks to strengthen community connection, celebrate local culture, and reimagine the market as a dynamic gathering space that remains active and accessible year-round.