What is 804 Day?

Richmond’s biggest block party in the heart of Shockoe Bottom. A day of music performances across multiple stages and a hometown celebration of all things Richmond. Music from some of Richmond's most diverse indie talents, with the food, drink, arts, culture, and community energy that makes the 804 thrive.

Outdoor crowd at a music festival with a stage featuring a band performing, surrounded by festive decorations and a banner reading "Celebrating RVA Together."

Why Shockoe Bottom?

Shockoe Bottom is the oldest neighborhood in RVA with a rich and diverse history. This is where many of us at Shockoe Records and In Your Ear Studios proudly live, work, and socialize. With The Shockoe Project on the horizon aimed at recognizing and preserving the historical significance of the area, 804 Day celebrates the heart and soul of Richmond, highlighting what Shockoe Bottom is today; a multicultural art hub in Central Virginia.

What’s In It For Attendees?

Attendees enjoy local, live musicians unlike anything that's ever been done before in Richmond. Multiple stages showcasing different genres will entertain music lovers all evening. Also included will be local maker booths, food, drink, and a spotlight on our local nonprofits will give everyone a chance to rally around and interact with their favorite charity.

FOLLOW 804 DAY ON SOCIAL MEDIA TO STAY UP TO DATE!

Who’s Playing 804 Day?

Help us Find The Official Dog of 804 Day!

Does your dog have what it takes to be Richmond’s next four-legged ambassador?

Style Weekly is partnering with the 804 Day music and community festival to find a “Very Richmond dog” that embodies the spirit of our region.

Whether it’s charm, style, unique story or most Richmond attitude, we want to see what makes your dog the perfect candidate to serve as the official 804 Day dog.

The winner will be featured in Style Weekly and have its portrait captured by acclaimed Virginia pet photographer Wendy Humble.

Most important, Richmond’s official 804 Day dog will assume ceremonial duties onstage at the 804 Day festival on Saturday, Aug. 2 in the heart of Shockoe Bottom.

804 Day 2025 is Powered by

Sponsorship Opportunities

Get in front of 5,000+ enthusiastic Richmonders at the return of the 804 Day Celebration in Shockoe Bottom. This lively, engaged audience is proud of its region and ready to support Richmond companies like yours. Don’t miss the opportunity to spotlight your company’s local connections and get your message out!


Title Sponsor - $12,500 - 3 Available

  • Logo placement on all printed marketing material

  • (2) 10'x10' vendor booths

  • Signage/Acknowledgement at each stage

  • Included in all social media/radio/TV/press coverage

  • Acknowledgement at each stage

  • (6) 804 Day shirts

  • (6) Tickets to Shockoe Sessions Live!

  • Guest interview on Shockoe Sessions Live!

Singer performing on stage with a microphone, wearing a denim outfit, while a musician plays bass guitar in the background. "804 Day Celebrating RVA" banner is visible above the stage.

RVA Package - $7,000 - 2 Available

  • Logo placement on all printed marketing material

  • (1) 10'x10' vendor booth

  • Dedicated social media promotion

  • Stage acknowledgement

  • (2) 804 Day shirts

  • (2) Tickets to Shockoe Sessions Live!

  • Guest interview on Shockoe Sessions Live!

Musician jumping with electric guitar on stage

Community Package - $2,500 - 4 Available

  • Logo placement on printed marketing material

  • (1) 10'x10' vendor booth

  • Tagged in social media posts

  • (2) 804 Day shirts

  • (2) Tickets to Shockoe Sessions Live!

Person smiling and enjoying a music festival with a crowd in the background.